ACS Paint Sample Kiosk Solution - Download our Brochure

Value Proposition

The Architectural Coatings industry is valued at $19.5 billion.  Because this is a new trend in the color selection process we can only estimate the total market size of the applicator sample itself.  One existing indicator is interior quart sales that represent an estimated $1.2 billion in annual sales growing at 15% per year.*  If 25% are being sold for testing color, then the conversion rate sizes the market at $300 million, however, our numbers indicate at least a $2 billion dollar market size once all décor related retailers not currently selling paint are factored into the market. The value of this kiosk extends beyond the capital return on the paint sample itself.  The biggest return is in the lift in existing paint sales and creating a differentiating marketing plan that builds and maintains Brand Loyalty.

 

Consumer Benefits

Self Service

  • User friendly interactive kiosk with touch screen monitor
  • All colors available
  • Disposable 4oz. container / applicator – 4’x4’ area wall coverage
  • Optional Spectrophotometer for precise computer color matching

Time & Money

  • Ensures color selection accuracy
  • Less wait times versus having a quart mixed
  • Increased accuracy compared to paper samples
  • Lower cost compared to quarts
  • Applicator filled sample can be used for touch-ups
  • Eliminates wasted paint
  • Reduces risk of having to incur cost to re-paint
Retailer Benefits

Sales

  • Increase in sales
  • Differentiates from competition
  • Interactive marketing screen
  • Increases customer awareness of effects of lighting, texture, etc. on color
  • Sample applicator can also be used for touch-ups
  • Increases chances of repeat customer
  • Allows retailer to showcase preferred or proprietary brand

Labor

  • Self service – decreasing labor costs
  • Increases customer awareness of color variables due to lighting etc.
  • Increases customer satisfaction – more accurate compared to paper
  • Less oops paint due to returns or miss-tints

Inventory

  • No additional paint or colorant sku’s
Paint Manufacturer Benefits

Manufacturing

  • No additional paint or colorant sku’s
  • Reduction in human capital costs compared to current program

Sales

  • Increase in department penetration
  • Increase in brand awareness / mind share
  • Increase in sales / market share

Shipping

  • No shipping costs compared to sample program
  • No additional labor costs associated with managing paint orders
  • No additional material handling costs (with exception to the applicator)

 
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